LWDC Chapter 22

Chapter 22 – Traffic Tactics

Chapter 22 – Traffic Tactics

Chapter 22 – Traffic Tactics

Su Cenxi instantly became the most talked-about supermodel in the country, bar none.

Although he was still far from matching the value and fame of top supermodels, their traffic mostly circulated within fashion circles. Su Cenxi, on the other hand, had truly broken through, expanding fully into the entertainment industry. His current popularity surpassed all his previous appearances on domestic variety shows combined. Marketing accounts would voluntarily search for him, discuss him, and analyze every past action with a microscope. Naturally, negative comments followed.

Various self-media outlets targeted Su Cenxi’s performance on the K family reality show the most. His clumsy foreign language skills, his argument with another model, and his slightly awkward demeanor compared to the group of foreigners were all major points of criticism. Some so-called fashion insiders mocked Su Cenxi for abandoning the high-end image of a proper supermodel and instead imitating K sister’s popularity through hype, which was simply incomprehensible. Logically, he had a sugar daddy boyfriend as a backer, so there was no need to be so indiscriminate.

Faced with this negative publicity, Ning Fei’s reaction was – no reaction.

He was, of course, monitoring, but he felt that the situation was not out of control, so he didn’t spend money to delete the bad reviews. With both positive and negative opinions going back and forth, the ripples of discussion would last longer. He even bought some traffic to fuel both sides, making Su Cenxi’s topic data look better. As for Su Cenxi, Ning Fei only told him, “There are bad reviews, don’t read them too much.” Whether Su Cenxi looked at them in private, and how he felt after reading them, Ning Fei didn’t bother to care so much.

In short, with such popularity, cooperation offers from K sister came, as well as contracts from other fashion brands.

“Break Su Cenxi’s Gu’s label,” Ning Fei, with a globally popular reality show, had done it.

But this was just the beginning. Ning Fei had to take advantage of this tailwind and try his best to lift Su Cenxi up.

“The proportion of foreign brands selected by the brand is too high.”

Late at night, Ning Fei was having a meeting with the studio staff, discussing the selection of Su Cenxi’s partner brands: “This C brand is neither high nor low, reject it. Replace it with that big buyer’s personal brand, and add a domestic brand. Be stricter with the selection, prioritizing personality, taste, and service styling. After all, he is a supermodel, don’t just blindly agree to whatever the brand pushes.”

The stylist asked, “Isn’t it a priority to promote new seasonal products?”

“Su Cenxi doesn’t need to pay attention to ‘global first wear’,” Ning Fei replied calmly. “With Gu Hechen behind him, his financial strength is obvious to all. Whether he wears new or old, no one will discuss whether he can’t afford to wear it. He needs to find what suits him best, not necessarily the newest or most expensive.”

The stylist understood his idea: “OK, I understand.”

Ning Fei added, “Pick a few of his personal items, often used in his private styles, as his personal icons and favorite items.”

The stylist continued to nod.

After discussing the future plan, the studio staff began to select Su Cenxi’s private clothes for “work” the next day. According to Ning Fei’s newly set styling idea, the stylist picked several items to match, some new, some old, some playful, and some classic. Among them, there was also a styling tie. As soon as Jia Silin saw it, she immediately said: “Don’t use this recently, right? I saw a model from ST recently using this style of tie to wrap the handle of a handbag. There are people from ST in tomorrow’s hard photo shoot, I don’t know if she will be there, if they bump into each other again…”

It could be seen that she was still haunted by the tragic failure of the last time they clashed outfits. Ning Fei didn’t care, and replied: “Let them bump, can’t others wear what ST people have worn? Isn’t the point of a model to wear clothes to attract others to buy and wear them?”

Jia Silin hesitated to speak: “But, alas…”

“Okay, you don’t have to worry about this. Everyone pick items normally.” Ning Fei waved his hand, “I’ll remind Su Cenxi, it’s just a clash of outfits, if that can scare him, he’s really capable.”

Since he said so, Jia Silin could only swallow the worries in her stomach and no longer speak up.

*

The next day, Ning Fei personally took Su Cenxi to the work site.

He had a premonition when he went there, and sure enough, people from ST entered one by one, and Duan Yunhong was at the back!

This leads to a reminder of the recent situation between Ning Fei and Director Duan. After Ning Fei returned from abroad, he became very busy and didn’t have much time to “date” Duan Yunhong. He also didn’t want to rush to meet once, do the deed, and then leave in a hurry, which was too unromantic. In addition, Su Cenxi’s work hadn’t really overlapped with ST’s recently, which led to Ning Fei not seeing Duan Yunhong face-to-face for almost two months after returning to China.

Of course, the two still communicated from time to time. The topics of communication were either the latest news in the fashion circle, or ST supermodels and Su Cenxi’s work, which Duan Yunhong actively brought up. A few times, Duan Yunhong proposed to meet. However, Ning Fei was busy at that time and didn’t even agree to a “after eleven o’clock” date. After being rejected a few times, Duan Yunhong’s thoughts seemed to fade as well. Not only did he no longer invite him to spend the night, but the number of messages he sent also decreased significantly.

The two met under such circumstances.

Logically, it was a bit awkward, but Ning Fei believed that he had experienced a lot, so there was no need to be coy at this time. So, looking at Duan Yunhong walking towards him, Ning Fei naturally nodded and greeted him: “Hi.”

“Hi.” Duan Yunhong also nodded, and then stopped beside him.

Ning Fei: …What is he doing? Such a big place, why does he have to stand next to me?

But he is a big director, he can stand wherever he wants. Ning Fei saw that he didn’t seem to want to continue talking, so he turned back to continue looking at Su Cenxi, and also glanced at the two ST models who had already walked past. He didn’t notice it when he looked at the front just now, but now seeing the backs of these people, Ning Fei realized that the foreign female model’s hairband was very familiar, and it was indeed using the same pattern as Su Cenxi’s tie.

–What, is it really such a coincidence?

This is just a private item, ST doesn’t need to target Su Cenxi and continue to clash outfits. And even if they can find out that Su Cenxi also has this item, they can’t possibly know when Su Cenxi will use it, how could they possibly pinch the time so accurately to clash today? Therefore, Ning Fei can only think that this is a pure coincidence.

But the next moment, Ning Fei found it hard not to think that the people from ST were doing it on purpose.

Because the model with the hairband walked towards Su Cenxi!

Su Cenxi was actually just standing there waiting for the stylist and photographer to communicate and determine the shooting plan before going directly to change clothes and do styling. As a result, before he had time to change, the ST model came up to him, showed him her hairband, and said something. Ning Fei stood a few meters away from the outer field, narrowed his eyes, but did not rush to the rescue at the first time.

He had taught Su Cenxi how to deal with it before he came, he can’t not learn even such a small thing, right?

“What a coincidence, another clash?”

Duan Yunhong opened his mouth beside him, with a bit of teasing in his tone: “Aren’t you going to take a look? What if he faints again?”

“Then I would really suspect that your ST models are poisonous, physically poisonous.” Ning Fei snorted softly and glanced at him, “And what kind of broken hobby is this, the more you clash outfits, the more you have to say hello? Deliberately embarrassing others, making them helpless, right? What a vicious corporate culture.”

“Are you scolding ST or scolding me?” Duan Yunhong tilted his head to look at Ning Fei, “The models themselves like to socialize, I can’t restrict other people’s freedom to chat, right?”

“‘They like to’, ha…” Ning Fei sneered, obviously disagreeing, but he was too lazy to argue anymore. Even if Ning Fei guessed right, Duan Yunhong wouldn’t admit it, why waste time.

While they were talking, the exchange between Su Cenxi and the hairband model ended. Coincidentally, the stylist and photographer had also finished discussing, so Su Cenxi followed the stylist to the dressing room, and said hello to Ning Fei when passing by Ning Fei.

Ning Fei saw that he deliberately ignored Duan Yunhong next to him, understood and found it a little funny, but still gave him a step down and took the initiative to introduce: “This is Director Duan from ST.”

Only then did Su Cenxi nod indifferently at Duan Yunhong: “Director Duan.”

Duan Yunhong also looked indifferent, nodded and said “Hello”, as if the teasing just now and the last storm had nothing to do with him.

Originally, Su Cenxi was about to continue to the dressing room after saying hello, but Ning Fei continued to open his mouth: “What were you chatting with the ST girl just now?”

As soon as this question came out, both Su Cenxi and Duan Yunhong looked at him in surprise. But soon, Su Cenxi realized what Ning Fei wanted to do, and replied calmly: “I didn’t chat about anything, she seemed to want to say that her hairband and my tie were the same style, but I didn’t quite understand. So I replied ‘Wow, amazing’, and smiled and pretended to listen at other times.”

Duan Yunhong: …

Ning Fei smiled knowingly: “So that’s how it is, it seems that you still need to learn more English. Go get dressed.”

Su Cenxi nodded and left.

Duan Yunhong glanced at his back, and then turned back to look at Ning Fei: “I was wondering why you were so calm, so you formulated a new tactic.”

Ning Fei raised his eyebrows slightly.

“Many people complain online that his foreign language is not good, but this negative factor can be used positively by you.” Duan Yunhong commented in a flat tone, “You are indeed more capable than that Jia Silin, it’s no wonder they spent a lot of money to invite you back.”

“I’m ‘capable’?” Ning Fei replied, “Don’t tell me you want to write me into a PPT again? This time it’s not free, Director Duan.”

“What about ‘capable’ in another sense?” Duan Yunhong looked at the ST models in the field, but still spoke to Ning Fei, “Are you really busy recently, or are you looking for other fun?”

Ning Fei: …You’re saying this in public again! Seriously kinky with a poker face!

“What, Director Duan still wants to be my ‘fun’.” Since the other party dared to ask, Ning Fei naturally dared to answer, “Aren’t you afraid that I contracted a disease abroad?”

Duan Yunhong was silent for a second, and replied: “We can go for a physical examination together.”

“…Nerves.” Ning Fei sneered, then turned around and patted him as if greeting him, “I don’t do physical examinations, if you’re brave enough, send me a message, if you’re not, don’t flirt with me.”

After saying that, he turned and walked towards the door without looking back.

Duan Yunhong turned his head and looked at his back, lost in thought.